Virgin Limited Edition

Bespoke Concierge iPad App

The Brief

An in-house idea turned into reality when the Gourmet Pixel team approached Virgin Limited Edition with a 
concept for highly bespoke and personalised iPad concierge service. 

The team at VLE were excited by our initial proposal and chose Richard Branson’s private game reserve in Ulusaba, South Africa for the initial app offering.

The Process

With most of the features already planned and set out, the team worked closely with the great people at Virgin Limited Edition to understand the unique nature of the Ulusaba game reserve. The app had to be distributed to a number of iPads on location, which had extremely limited internet access due to it's remoteness.


The Virgin Limited Edition Ulusaba app acts as a 
personal concierge service for guests staying at 
Richard Branson's private game reserve. It 
demonstrates the brand's personality and highlights how Virgin Limited Edition goes that 'extra mile' to ensure great customer service, whilst at the same time differentiating the brand from the competition.

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Upon arriving at your luxury accommodation, you will find an iPad with personalised welcome message.

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The app is full of information about the local area, history, landscape and culture.

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Users can view detailed information on all the animals they might be lucky enough to see whilst on game drives.

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The app features a dedicated kids zone with fun interactive games and painting.

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Pride 'n Purpose is Ulusaba's charitable arm committed to helping disadvantaged communities living nearby.

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Should the staff need to let you know that a lion pride have been seen nearby, they can do so by sending you a message.

The Outcome

The app was successfully rolled out across every suite within the Ulusaba complex, allowing guests to enjoy the great features whilst also enabling staff to communicate with guests and gain feedback.

Virgin Limited Edition app on iPad

"Gourmet Pixel was quick to respond to our unique needs and completely understood the quirkiness and character of the resort, delivering a system that reflected the personality of our organisation."

Robert Speirs
Group Marketing Manager, Virgin Limited Edition


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